Heartmade is characterized by the contrasts between feminine and masculine styles combined by unique and powerful prints and fabrics. Heartmade is for women who dare to move and be inspired by surroundings and new things.

From the beginning Heartmade had a clear vision and design philosophy which was to unite the sophistication of haute couture’s non-compromising view on fit, detailing and quality with ready-to-wear’s reproducibility and price.

In 1998 Heartmade was established through an exclusive couture tailor business for a small group of private customers by Julie Fagerholt, but in 2000 Julie Fagerholt decided to give in to wavy demand from her customers and launched her first ready-to-wear collection to great acclaim.

Since then accessories, shoes and a fragrance line has been added to the Heartmade universe.

In 2011 PBO Group took over Heartmade and Julie Fagerholt continued as the Creative Director and Head of Design. In March 2018 Julie Fagerholt decided to pursue new things in life after 7 years of great collaboration with PBO Group.

Since March 2018 a new design team has taken over.